You’ve likely heard of Adam Devine. No, he’s not the Maroon 5 lead singer. He’s an actor and comedian most known for his roles in Comedy Central’s Workaholics and Adam DeVine’s House Party.
Crypto derivatives trading platform Bitget has announced a one-year partnership with the actor amidst a rebranding strategy that addresses the liquidity issues and fraudulent activity made by crypto companies in the past. The partnership takes on a lighthearted approach to crypto education and adoption, with the end goal being a more crypto-friendly future for societies.
This partnership comes after Crypto.com featured an advertisement starring Matt Damon telling viewers that “fortune favors the brave”.
`Bitget launched its rebranding strategy two weeks ago with a new log, visual elements, and a tagline that read “Trade smarter.”